The brand shares knowledge, fuels ambitions – it’s an idea that resonates with young football players, who are the target audience.
Brand workshop
Naming
Brand messaging strategy
Brand visual strategy
Logo project
Packaging
Identification elements
Promotional elements
eBook
Social media system
Merch
Brand manual
Photography & video production – Kewin Masłowski
eCommerce platform – functional mockups (UX)
eCommerce platform – layout (UI)
eCommerce platform – development – Grzegorz Koczy, itmFOX
We prepared a project timeline and began with a workshop where we defined the goals and principles of the newly emerging brand.
Secondly, it was important to create an identity of the brand that young football players would want to be a part of.
Moreover, the image should be designed to offer wide possibilities for the brand's future growth.
The naming is based on an acronym and a reference to science. The acronym "FTBL" is easily read as "FOOTBALL," enhancing the clarity of the logo.
To ensure a good understanding of the name, the word "Football" is essential. The element "expert" relates to science, emphasizing the product's dedication. Naming conveys "We are experts in football supplementation!" and stands out in the market.
The crafted slogan elevates the concept of self-improvement, emphasizing that those who prepare best are the ones achieving biggest goals. It applies to both the provided supplementation and the knowledge offered by the brand as tools for preparation.
The result is a unique and cohesive symbol that provides ample room for the brand's future development.
The chosen color palette was selected to emphasize the strength and energy behind the FTBL expert brand. The bold green color highlights the sporty character and references football.
The chosen Oyko font features angular styling and simple lines, which correspond well with the logo's style, creating a cohesive look. The font enhances the sporty character of the brand and builds its uniqueness.
The products stand out, each with a unique character that quickly connects with football themes. The style aligns with the characteristics of the target audience, addressing to young and ambitious football players.
FTBL expert shares knowledge, and fuels ambitions – it’s an idea that resonates with young football players.
The football theme provides a wide range of possibilities in this area, so various ways of using the brand image were proposed as part of the project.
Additional icons relate to specific topics related to training and are used in the ebook as well as presentations during webinars.
Additionally, an eBook was designed as a fundamental lead magnet in digital promotion.
Based on the assumption that the brand's role is to educate, the website also includes a blog for sharing knowledge and reinforcing the brand's expert character.
Furthermore, informative instructional materials, including a brand guide, have been developed to guide users on the effective utilization of this system.
Visual identity builds brand recognition and accelerates the development of customer loyalty, crucial for boosting revenue.
Clear communication around the brand's key strengths and features position it effectively in the market.
An organized system allows more efficient day-to-day operations, especially in marketing and promotion.
![]() | Mark Pacura |
The key is here.
ⓒ Lukasz Ociepka All rights reserved.
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